Wednesday, 24 November 2010

R U an East Midlands Business? I know of some funding for Level 2 IT, Sales Telesales training, all done on site and paid for. PM or Email

Wednesday, 17 November 2010

IT Channel Christmas Networking Dinner, 2nd Dec Reading. http://ping.fm/PhZXx

Friday, 12 November 2010

TCA – A Community of CompTIA Christmas Networking Dinner - Event Summary | Online Registration by Cvent http://ping.fm/VMiqM

Thursday, 11 November 2010

chance to feedback on the year and look forward in the PCR 2010 Channel Survey http://ping.fm/XVcSu

Friday, 5 November 2010

Last night I was MC for a 'house of cards' @Carriage Hall, Baron Lewis played as well, cracking night with some excellent food + people!

Monday, 25 October 2010

The finest Forest free-kicks … EVER | eighteensixtyfive http://ping.fm/t6G0C

Sunday, 24 October 2010

Regular sunday night NFL - this time next week will be at Wembley for the game......cant wait, i love american football.!

Thursday, 21 October 2010

For anyone that hasnt seen it. Naomi on BBC East Midlands today.....take a look http://ping.fm/HIaUr

Friday, 15 October 2010

AN inflatable dummy manned one of the stands at the trade show. http://ping.fm/oj1ug
Looking forward to Alton Towers Hotel tonight/tommorow - wonder if we will get a theme room.....ohhhhh. wish naomi was with us.

Wednesday, 13 October 2010

www.airheads.biz filming a TV advert in London on Friday for a big brand name, the team is set and going down tommorow for setup and prep.

Monday, 4 October 2010

Airheads Ltd exhibiting at Open for Business exhibition - University of Derby Weds 6th Oct http://ping.fm/BTqCJ
Has anyone got a copy of Friday or Saturday 'SUN' Newspaper, my wife was featured/mentioned with www.airheads.biz please PM me.

Friday, 1 October 2010

Car broke down this monring, and its raining..on the bright side Its Will Lingards wedding 2morrow + I am best man...time to write my speech
HEXUS.net - News :: Twitter overtakes MySpace : Page - 1/1 http://ping.fm/kSfye

Sunday, 26 September 2010

Convergence Summit North & South 2010 http://ping.fm/OOJzY

Friday, 24 September 2010

Totally Techy warns about aggressive and potentially illegal IT repairers http://ping.fm/FL4M5
Speakers confirmed for TCA's Annual Conference | PC Retail Industry | PCR http://ping.fm/F2hlE

Tuesday, 21 September 2010

Calling all women in technology! Free IT Conference! | Events & Programmes - Discussion Topics | everywoman Network | network.everywoman.com http://ping.fm/PMe1Z

Monday, 20 September 2010

My wife the published Author - Proud of you babes. Emerald | Education + Training | Evaluating the impact of SPEED on students' career choices: a pilot study http://ping.fm/N9nLT

Sunday, 19 September 2010

Sunday night american football, I love sunday evenings, dont think i can watch the 1am game on Channel 4 though.
TCA Conference 2010 http://ping.fm/V7seo

Saturday, 18 September 2010

Trying to find a pub with a kids area that also shows the Hull V Forest game in Nottingham .......any ideas?

Monday, 13 September 2010

Speaking at this event on Social Media and Twitter, have a look and register if your free. http://ping.fm/G8FTx

Friday, 27 August 2010

Very Very good friend of mines new project - Baron Lewis - Great songs with soul and character http://ping.fm/xWcVl

Monday, 19 July 2010

Time to depart for the South West, Bristol today, and then off to Newport in Wales 2morrow, car will be like a microwave for the nxt 3hrs.

Sunday, 18 July 2010

Brian Clough = Legend, really is the greatest manager that never managed England, we wouldnt have had the dross if he had been manager!
Dammed United, followed by 'the greatest manager england never had' - great night for a Forest fan, all we need now is a couple of signings!
any1 see 'The odd one in' on ITV last night? I was in the original pilot episode dressed as David Gest, impersonating/dancing to Peter Andre

Friday, 16 July 2010

Notts V Yorkshire 2020 Cricket tommorow night, couple of spare tickets, let me know if you want to come.
Save the Date - 20th October - Radisson Edwardian Heathrow - TCA Expo/Conference as well as the UK reseller Forum, more details to follow.

Wednesday, 14 July 2010

Cracking lunchtime meeting with James Glenn, been far too long, lets make it a regular thing.

Tuesday, 13 July 2010

TCA partners with Scancom.co.uk | PC Retail Industry | PCR http://ping.fm/M80RJ

Tuesday, 6 July 2010

TCA launches financial support service | PC Retail Industry | PCR http://ping.fm/zaYTt

Monday, 5 July 2010

Going for Business & Tech Awards « Nickpoint http://ping.fm/pVD3b

Sunday, 4 July 2010

Sleeping bag for Amelie purchased, roll on Camping next friday, Big Brians band is playing so gonna be a cracking night!

Thursday, 1 July 2010

Cracking Reseller Forum this morning, followed by a couple of good meetings and catching up with an Old friend, exhausted on the train home!

Wednesday, 30 June 2010

K'od, hobbling around london has taken its toll, not being able to go up and downstairs really causes problems, UK reseller forum tommorow
Still places left at the TCA Channel Golf day, PM me if your interested.
On way to Cloud Computing World Forum at London Olympia, countryside looks beautiful this morning on the train.

Tuesday, 29 June 2010

Law firm to sue Apple | PC Retail Industry | PCR http://ping.fm/Y7NS2
Windows 8 features leaked | PC Retail Industry | PCR http://ping.fm/1t3Q7
Virgin Media launches reseller plan | PC Retail Industry | PCR http://ping.fm/hcGvJ
Budget sparks concern for retailers | PC Retail Industry | PCR http://ping.fm/LrsAX

Friday, 25 June 2010

looking for some inspiration.....can anyone help.....

Thursday, 24 June 2010

iPhone 4 launches in UK | PC Retail Industry | PCR http://ping.fm/ZYW95

Wednesday, 23 June 2010

another day on the sofa, at least i can get comfy for the England game, might venture out for some air and to get some munchies....

Tuesday, 22 June 2010

At home, feet up on the sofa watching budget and football, recouparating from the operation. cant drive for a while and on crutches but ok

Sunday, 20 June 2010

Up early to go to the hospital, what a beautiful day, just waiting for the taxi now.

Friday, 18 June 2010

Derbyshire company looking for Server / Desktop Virtualisation Technician Consultant. PM me if your interested.
what a busy week, london, manchester, Chepstow at Margin In Voice and Data, finish off the week at Nottm City bus Club before my op on mon.

Thursday, 17 June 2010

Apple takes 600,000 iPhone 4 pre-orders | PC Retail Industry | PCR http://ping.fm/M18TP

Tuesday, 15 June 2010

Top 10 reasons for and against the iPhone 4 - V3.co.uk - formerly vnunet.com http://ping.fm/dnfgP

Sunday, 13 June 2010

in London all day for meetings, anyone fancy meeting up am free from about 6 for a couple of hours nr kings cross, txt me

Friday, 11 June 2010

Selling my house, anyone know any good estate agents in Nottingham?
Off up to the peak district today for some R+R, perfect setting to watch the world cup, outdoors in the hot tub, with a BBQ and some wine!

Monday, 7 June 2010

iPhone 4GS unveiled | PC Retail Industry | PCR http://ping.fm/rBvq6

Friday, 4 June 2010

Are smartphones the future of the PC industry? | PC Retail Industry | PCR http://ping.fm/bwgBs

Thursday, 3 June 2010

Knee specialist today to find out when i will be going under the knife + be able to be less of an old man! really want to play golf

Wednesday, 2 June 2010

9-4 delivering workshop on 'planning a successful website' great group some great biz's, but all talked out, customary 1.5 litres drank,
In Nottingham today delivering 'planning a successful website' part of the new 'solutions for business Transformational ICT' program.

Tuesday, 1 June 2010

Flights booked for trip to see Family in NZ next march, cant believe its 6 years since I was last there, 3 more added since i was last there
Great meeting with Deloittes, what a pleasure to speak to some forward thinking accountants, who see the bigger picture, lots of ideas......
off for a meeting with Deloittes, not sure what they want to see me about, but i have been 'highly' recommended..... is that good or bad.lol

Saturday, 29 May 2010

Daddy day today, Amelie and daddy having fun, chores done this morning, off 2 see baby Toby this PM and dancing in the rain!

Friday, 28 May 2010

If you like the song, buy it http://ping.fm/R7ywE and support the band and the local charities.
Nottm World Cup Song, a very good friends band, this is great http://ping.fm/bLC9y
Its a new dawn, its a new day, its a new life, for everyone....and am feeling fine.....Good to be alive!

Thursday, 27 May 2010

Someone rang me for a 5 min chat, ended up being on the phone for 90mins talking business opportunities, my mind is buzzing-hope i can sleep

Wednesday, 26 May 2010

Am starting up a cashflow game club - if you wanna learn how to get out of the rat race over a few beers and a board game let me know.
For Sale: Robert Kiyosaki cashflow quadrant board game + cashflow 202, let me know if ur interested. http://ping.fm/xIrlj
Planning a successfull website course in Nottm, free to attend: http://ping.fm/JkJuZ

Tuesday, 25 May 2010

Frankfurt is sunny and with 5000 people from all over the world a different language at every turn, there is definitly money in hospitality!

Sunday, 23 May 2010

On my way to Frankfurt for Imex, http://ping.fm/4lHdf meeting up with over 300 Trade Association Leaders from around the world

Friday, 21 May 2010

IT resellers that want to look into new opportunties with Voice and Data - check out this event http://ping.fm/XNVL1
http://ping.fm/rO3Ab Symantec roadshows attended by TCA, check it out and get registered.
TCA have teamed up with Symantec for roadshows at Manchester, London, Reading, Dublin, Edinburgh and Birmingham in May + June

Thursday, 20 May 2010

Do you have a Family business? if so enter the following awards www.familybusinessawards.co.uk

Thursday, 13 May 2010

2nd day of channel expo, come and see us at stand 587, top right hand corner.

Tuesday, 11 May 2010

Hurting following Forest's defeat last night, but looking forward to a great day at www.channelexpo.co.uk come an say Hi if your at Olympia.

Sunday, 9 May 2010

www.retailvisioneurope.com tommorow, followed by www.channelexpo.com later in the week, IT is definitly on the up and the buzz is in the air
Flights booked for Frankfurt + Dublin, bags packed ready for a week away, busy 4 weeks ahead, but looking forward to it.
Spent today at http://ping.fm/ZOah2 with Amelie, what a find in the middle of Nottingham.

Friday, 7 May 2010

Urgently looking for some1 to transcribe some Interviews for me, between 4-6 hours worth, PM if you know any1

Thursday, 6 May 2010

Johnson Reed www.johnsonsreed.co.uk Confirmed as drinks sponsor for TCA networking event weds 12th May http://ping.fm/NItfD

Wednesday, 5 May 2010

Final preperations for IOD breakfast presentation in Leicester Tigers ground tommorow.

Tuesday, 4 May 2010

Anyone going to www.channelexpo.co.uk next week, TCA on stand 587, Please come and Visit, we have refreshments all day.
IT Networking event 1st evening of Channel Expo. http://ping.fm/GZ2z1

Sunday, 2 May 2010

Sunny day, Manchester here we come. 2 meet my nephew.....what happened to all the rain and thunder ???? havent seen any yet

Saturday, 1 May 2010

Excited, going upto Manchester tommorow to see my new baby nephew, Amelie and I went to the City Ground to get him a Present today!

Thursday, 29 April 2010

Roy Hodgsen has to get Manager of the Year Fulham in the Europa cup final, the guy is very underated, Zamora to SA?
Spare ticket for Brian Clough 'The world cup years' at thearte royal tonight if anyone wants it, please drop me an email or reply to this.
So i get a Sim Card from Orange, put it in a phone, upto 8hrs to activate, so cant make any calls at the moment, frustration!
Living without out a mobile (enforced) has been both Frustrating and Liberating, I am now back up & 'Mobile' again

Friday, 23 April 2010

Great drive this morning indsor, roads clear and the sun was shining, No hangover after NBG awards, Jim Bowen (bullseye), what a legend!

Thursday, 22 April 2010

Just arrived in Windsor, gorgeous sunny day. Looking forward to the Network Buying Group Awards Dinner this evening.
Fantastic web Clinic this morning for the Charted Institue of Markerting, we ran it well and the feedback has been great, true experts

Tuesday, 20 April 2010

Blogging 4 Business, Tuesday 27th April 6-9pm Nottm, http://ping.fm/bDIaT - Interested PM me
Blogging 4 Business, Tuesday 27th April 6-9pm Nottm, http://ping.fm/bDIaT - Interested PM me
Blogging 4 Business, Tuesday 27th April 6-9pm Nottm, http://ping.fm/bDIaT - Interested PM me

Monday, 19 April 2010

Blogging 4 Business, Tuesday 27th April 6-9pm Nottm, http://ping.fm/bDIaT - Interested PM me.

Wednesday, 14 April 2010

Full day of meetings at stationery & office products expo @ the design centre nr angel

Tuesday, 13 April 2010

Microsoft CRM, huge product that integrates with office suite anyone looking for CRM worth considering, hosted solution from £35 per month
Sumantec security suite, it is far more than just an ANti virus product & essential for business

Monday, 12 April 2010

@the bridge of Allan in Scotland, glorious weather preparing for TCA Scottish event

Sunday, 11 April 2010

On the way to catch my flight upto Scotland for the TCA event in the bridge of Allan.

Thursday, 8 April 2010

Digital Economy Bill is passed | PC Retail Industry | PCR http://ping.fm/9d635

Tuesday, 6 April 2010

Off to the Gadget show at the NEC tommorow, Trade only in the morning, if your there let me know.

Friday, 2 April 2010

Growth surge for four in ten resellers - 30 Mar 2010 - CRN http://ping.fm/P5iGw

Thursday, 1 April 2010

Presentation went well at nottm uni last night, bumped into so many old business friends

Wednesday, 31 March 2010

In Market Harborough Teaching 'Selling on the Internet', roads were quite with half term. Speaking at a Nottm Uni event tonight.

Friday, 26 March 2010

Reading V West Brom 2morrow, have a spare Hospilality ticket going if anyone can make it.
Microsoft and EntaTech win big at PCR Awards | PC Retail Industry | PCR http://ping.fm/1NHqW
TCA aims for professionalism | PC Retail Industry | PCR http://ping.fm/rmzxc

Tuesday, 23 March 2010

Successfull Twitter course today, planning has begun for a blogging course.
Ping.fm straight from my mobile to update all my social media.
Twitter for Business today, despite my hayfever its going to be a cracking day!

Saturday, 20 March 2010

If you havent seen the advert here it is....http://ping.fm/EdnXF
Check out the new Alton Towers advert for 13, it features www.airheads.biz

Wednesday, 17 March 2010

VAT rise on the cards | PC Retail Industry | PCR http://ping.fm/oF3BA
How to make sure IT certifications actually matter | Windows - InfoWorld http://ping.fm/bi3HX

Tuesday, 16 March 2010

Lords pass Digital Economy Bill | PC Retail Industry | PCR http://ping.fm/DUes3

Monday, 15 March 2010

IT firms call for tax breaks | PC Retail Industry | PCR http://ping.fm/xatou
1 in 10 Microsoft employees uses an iPhone | PC Retail Industry | PCR http://ping.fm/pkqfT

Friday, 12 March 2010

Conservatives launch Technology Manifesto | PC Retail Industry | PCR http://ping.fm/Vp97h

Thursday, 11 March 2010

Preparing pitch for www.airhead.biz at tommorows Innovation Iexpo in Leicester, is it a load of hot air.....?
Microsoft Office 2010 launching to business on 12 May :: HEXUS.channel - Essential IT business intelligence http://ping.fm/v0P3n
Channel urged to ramp up video deployment http://ping.fm/saUDy

Wednesday, 10 March 2010

London move to boost Channel Expo | PC Retail Industry | PCR http://ping.fm/eV4r7

Monday, 8 March 2010

TCA details Reseller Academy initiative | PC Retail Industry | PCR http://ping.fm/SmX8N

Friday, 5 March 2010

TCA spearheads channel clean up - 05 Mar 2010 - CRN http://ping.fm/ZMpwT
TCA day shows channel the way - 05 Mar 2010 - CRN http://ping.fm/AjXBZ
If your at the Insight Show in Billingsgate and you want to meet up, let me know.
On the way to London for the Insight show, meetings lined up with Kinston, Intel and a conference call with Symantec, its sunny but cold

Wednesday, 3 March 2010

Still on set, and despite 4 layers including thermals, i am frrrrrreezzzzzing! will all be worth it though.
Looking for someone that can do CAD training, please e-mail me at adam@fresh-mindset.co.uk
If you havent seen www.airheads.biz take a look we are 'crowd enhancement speacilists' for TV, Film and Commercials.
On set from 6am, filming a TV advert on a secret location with www.airheads.biz, all will be revealed in the coming weeks.

Monday, 1 March 2010

.net and Sharepoint - is your business in need of some experts, I know the guys. Let me know
The Widget UK Blog | TCA Conference, Leicester http://ping.fm/foaNn

Saturday, 27 February 2010

Dabs founder Atherton shares secrets of his success - 26 Feb 2010 - CRN http://ping.fm/9Kbsu

Monday, 22 February 2010

If you havent booked on do it now at http://ping.fm/V5e6w
If your travelling up, why not attend our Reseller Dinner, sponsored by Kaseya.
Every Delegate gets Conference bag with £300 of goodies!
Dave Atherton that setup and sold Dabs.com keynote speaker, 500k business to £25m, here his story
TCA conference This Thursday at the Walker Staduium in Leicester

Thursday, 18 February 2010

Trade body to investigate complaint against Apple and RIM | PC Retail Industry | PCR http://ping.fm/iJGhA

Wednesday, 17 February 2010

TCA lifts lid on new Reseller Forum-news - Channel Pro http://ping.fm/DP51I

Monday, 15 February 2010

CompTIA UK Resellers Forum and TCA Conference � 25th February � Walkers Stadium, Leicester - Windows Live http://ping.fm/brbU8

Friday, 12 February 2010

URGENT: Do you know someone that Owns a Care home, 20k IT Grant available, must apply by 18th Feb, pass on my details.

Thursday, 11 February 2010

Do you know an IT company? please send me there details, got a conference they will definitly be interested in.

Wednesday, 10 February 2010

Half of IT retailers saw 'more profitable' Christmas last year | PC Retail Industry | PCR http://ping.fm/mcUvJ

Tuesday, 9 February 2010

Did some Sessional teaching at West Notts College today and bumped into my old friend Myrtle, what a lovely surprise
Fresh Mindset: 8 Financial Considerations of Ecommerce http://ping.fm/ers7p

8 Financial Considerations of Ecommerce

Selling products online uses the same basic principles and strategies as offline (or "brick & mortar") retailing. Provide a good product, at a reasonable price, with some exceptional customer service. Buy low, sell high. Repeat and profit. Online retailing involves the same principles, but the tactics and mechanics are different. Here's a look at 8 facets of ecommerce that will affect your retail business' finances and processes.

1. Lower prices
When you’re the only widget seller within 10 miles, you can charge list prices. When you’re competing online in a global marketplace, prices tend to fall. Add the additional cost of shipping, not to mention the expectations Amazon’s low prices and fast, cheap shipping have created, and you’ll have no choice but to lower prices.

2. Shipping & handling
New online retailers often experience sticker shock when they start looking at the cost of shipping and packaging. Suddenly, your buyers are paying 20-100% more to get your product, and all that revenue goes to your shipping provider. Here are a few tips for keeping your shipping costs under control and keeping you competitive.

Shipping carriers — As the retailer, you want to lower your shipping costs as much as possible to save buyers money (and make buying from you cheaper than your competitors). The cheapest option is usually the U.S. Postal Service. But, you want to balance price with peace of mind. That's where the door-to-door tracking of private, more expensive carriers like UPS and Fedex come in handy. Tip: USPS is great for domestic orders of small inexpensive items (First Class mail) or small heavy objects (Flat Rate); for international, bigger or more expensive orders, UPS/Fedex are better options.

Packaging — The cost of packaging is not negligible. Boxes can cost a dollar each, or much more for larger or exotic shapes. Then there’s the filler material that has to be sturdy and soft enough to protect your product without adding a lot of weight to the shipment (air bags are good). Tip: get boxes for free from your shipping carrier.

Shipping insurance — Things get lost. Fortunately, carriers often include some insurance with their premium or international offers, and you can purchase more if you need to cover higher value items. Tip: to offset the cost of packaging and insurance, you can add a couple dollars to your shipping quotes. But don't pad the shipping cost too much — buyers are aware of and hate that tactic.

3. Payment processing
For a transaction with a customer far away, you'll want to avoid troublesome and manually intensive payment options like personal checks, cashier’s checks, money orders, COD, and wire transfers. The much higher chance of fraud associated with these payment options makes them not worth the hassle.

Buyers pay for merchandise online using credit cards or online payment options like PayPal and Google Checkout. Your current credit card processor can probably handle online transaction — for example, American Express Merchant Services. PayPal and Google Checkout are easy to setup and start making sales, but they have higher transaction costs than if you accepted credit cards via your merchant account.

Tip: Even if you accept credit cards, it may be worthwhile to keep PayPal and Google Checkout available as options because they’re easier to use for the buyer. With the online wallets, buyers just need to enter a password to make a purchase (versus typing in all that information with a credit card). Easier transactions reduce cart abandonment and increase conversions.

4. Online store buildout and “rent”
There are basically two ways to sell products online — go to where buyers are, or bring the buyers to you.

If you want your own store at your own website, expect to pay for a hefty up-front setup cost or a monthly subscription. In addition to the cost of software, hosting, and domain registration, there is the human cost of web designers, developers, and webmasters.

Top commercial ecommerce software include Miva Merchant and X-Cart. With enough technical skills, you can use free, open source choices like Zen Cart, Magento and Prestashop. (See this list of 35+ shopping carts at Mashable for more.)

Self-hosted won't cost you a dime in transaction fees, but there are other costs. You’re taking on the significant technical burden of building and maintaining the platform yourself, or hiring help at $50-100+ per hour. Not to mention that nobody will know your store/website exists unless you go out there and tell them.

5. Sales commissions
On the other hand, if you go to the marketplace (i.e., list products for sale at eBay and/or Amazon), expect low startup costs but high sales commissions of over 10%. The combination of huge marketplaces but high transaction fees makes eBay and Amazon great for starting out and marketing, but not as your only primary online outlet.

A middle ground is provided by hosted online stores like Yahoo! or Shopify. They maintain the software (nothing to install or upgrade) and let you have a store at your own website. They charge a monthly subscription plus a 0-2% transaction fee. They're much cheaper shelves to rent, but like self-hosted software, they don't come with built-in traffic.

Tip: Use the strengths of eBay/Amazon and your-own-store to complement each other. Have a "home base" store at your own website to maximize your margins, and also have a presence at all the major online marketplaces to maximize exposure.

By the way, there's a small and quirky ecommerce provider called eCrater. They offer online stores for free. There are no listing fees, no sales commissions. They make money by selling premium listings on the main eCrater.com site. So far, eCrater only has a tiny fraction of eBay and Amazon’s traffic, but since there’s little risk to setting up shop and the admin interface is a joy to use, the product catalog at eCrater is growing quickly. It’ll be interesting to see how the eCrater marketplace is doing in a couple of years.

6. Equipment
Here's some basic equipment you'll need to effectively sell online:
Good computer — This is the heart of your online business. A good computer helps every part of your operations; a troublesome or slow computer is conversely damaging to your processes.
Broadband Internet — I shouldn’t even have to mention this.
Laser printer — For packing slips, sales reports, etc.
Label printer — For printing postage.
Big monitor — You’re going to be spending a lot of time looking at it.
Scale — Suddenly, you care about every product's weight.

7. Online sales & marketing
There is a ton of material out there about online marketing (the practice of getting people to come visit your online store). Much of it is conflicting, some of it is sales hyperbole, and too many are just flat out wrong. Don’t get sucked in to all the contradictory “advice” — just keep these three fundamental principles in mind and you'll be fine.

Search engine optimization (SEO) involves how well you describe your webpage. The better your describe your pages, the better search engines will know how to categorize them. For example, on product pages of your online store, be sure to describe your product well and mention any related words or phrases that people might use when talking about the product.
Search engine marketing (SEM) is when you buy text links at the top and to the right of search engine results.

You can use Google’s AdWords (or Yahoo! Search Marketing or Microsoft AdCenter) to bid on search phrases (called “keywords”) that will trigger your ad to be shown. More lucrative keywords cost more. The dream is to rank in the organic search results using good fundamental SEO, so you don’t have to pay to get your store in front of searchers.

Links are the currency of the Web. Search engines rank results based on the number and authority of links pointing to your site. It’s also how people refer to you online, whether they post the link on their blog or as a helpful pointer in a forum reply. You want more links, more relevant links, and more links from bigger websites.

In addition to the mechanics of online marketing, it’s helpful to understand some best practices.
Permanent record. When what you “say” online lives permanently, whatever you post will either help or hurt every sale after that moment. Be mindful of what you post on your blog, in comments, on forum replies, in Twitter, etc.

Transparency. Internet shoppers are very forgiving of honest mistakes, but they absolutely will not tolerate even a whiff of shady business practices. If you screw up and try to hide it, you’ll be crucified. If you screw up, but come clean and do everything to make it right for the customer, you’ll win a sale every time that story is told.

Tip: these fancy new online marketing tactics should be employed in addition to good old retailing best practices. Coupons and sales still work. Unbelievably helpful pre-sales service still closes sales. Exceptional customer service will still be spread by word of mouth (or email or blog post or tweet).

8. Huge market
The Internet is, by definition, the largest marketplace in the world. It allows buyers and sellers from halfway around the world to conduct business. If you're not already selling online, start soon. There are customers across the country or even around the world that want to buy from you.

Tip: if you're a mom & pop retailer, and can't figure out how to compete with the rock bottom prices you're finding online, consider serving a very narrow niche. Become an expert in one product line or category, and be the go-to retailer for that niche.
If you're already online, is there anything you can do to improve operations? The software you used to setup shop 5 years ago may be antiquated compared to modern shopping carts — take a look around. How about exploring new marketplaces, or perhaps you can streamline fulfillment to reduce shipping costs.

Ecommerce is still evolving, and we could all learn from each other. So please share your ecommerce experiences and best tips in the comments!

Monday, 8 February 2010

Fresh Mindset: 5 Potential Business Uses for the iPad http://ping.fm/PeM6r

5 Potential Business Uses for the iPad

Last week, Apple introduced the iPad to the world. The tablet device, the subject of more rumors than Area 51, provides the functionality of iPhone apps, web surfing, and book reading in a larger handheld device. And with its shockingly low starting price of $499, it’s relatively affordable.

Does Apple’s device have a place in the work setting, though? Should you be snatching up tablets for your employees, or should you wait until the iPad adds some more business-friendly features? Does it provide value that a computer or an iPhone doesn’t’?
Let’s explore a few practical business cases for the iPad. Hopefully this exercise will help you in deciding whether you should have one as part of your work arsenal. And remember, these are just a few ideas – I’m sure you can think of plenty more:

1. 1. Spreadsheets and Docs On-the-Go: You can purchase iWork for the iPad ($9.99 per app). That means you can edit docs, fill in spreadsheets, and build presentations. You’re always going to build docs faster in a Mac, but it’s a smart way to edit and make revisions.

2. 2. Social Notetaking: The iPad is compatible with every iPhone app, meaning that you can run Evernote to write down notes in the field, access picture archives from your team, and record voice notes that you can send to others later. Evernote’s one of the best notetaking products on the market, and the iPad will make it far more useful.

3. Portable Screen/Presentation Machine: The device has a crisp display perfect for showing off videos during a presentation. It’s also likely that you can use it as a presentation machine, although you might need an adapter for it.

4. Transferable Customer Display: In a bank, a teller often has to turn his screen towards the customer to show him exactly what’s going on with an account. With an iPad, all the teller or customer service rep has to do is hand it to the customer to review for themselves. Customers can even play with the numbers and options in that type of interface. You could simply build a web app to accomplish this, too.

5. (Nearly) Full Web Access: After the apps, the iPad’s strongest feature is simply its fast and elegant web browsing. The Apple A4 processor helps it load pages rapidly, while the larger screen gives you the opportunity to find whatever you need on the web while on-the-go. 3G access + web browsing is definitely a big win for businesses who have team members that are always on-the-go.
'iPhone envy' leads to rise in insurance fraud | PC Retail Industry | PCR http://ping.fm/za2Wt

Friday, 5 February 2010

Half of IT retailers unthreatened by supermarkets | PC Retail Industry | PCR http://ping.fm/9UClq

Thursday, 4 February 2010

Been teaching Successfull Search Engine Optimisation In Burton Upon Trent today.
Murdoch: Tablets and e-readers 'lifeless' without content | PC Retail Industry | PCR http://ping.fm/iJEVV

Wednesday, 3 February 2010

Tablet market to hit 57 million sales per year in five years | PC Retail Industry | PCR http://ping.fm/tVQjl

Tuesday, 2 February 2010

Make the Most of Your Business Travel Time : Lifestyle :: American Express OPEN Forum http://ping.fm/r8BCH
Google to launch tablet PC? | PC Retail Industry | PCR http://ping.fm/OR4rv

Monday, 1 February 2010

For those in Nottingham listen out to Radio Nottingham in the morning, I will be reviewing the papers at 8.25
Another busy day, a whistle stop tour round the midlands, Birmingham, Tamworth, Leicester, Nottingham!

Friday, 29 January 2010

Back down in London, becomming a 2nd home!

Thursday, 28 January 2010

Why the iPad will kill the netbook (and the Chrome OS) | Mobilize - InfoWorld http://ping.fm/LS3VX
Have been selected as 1 of the 30 Young bright things in the IT arena! http://ping.fm/TNkb6
Wozniak: iPad not better than iPhone | PC Retail Industry | PCR http://ping.fm/TB96k

Wednesday, 27 January 2010

Apple tablet laid bare on Twitter | PC Retail Industry | PCR http://ping.fm/RI4Kr
On the train for a couple of days of meeting, bumped into some associates making journey easier

Monday, 25 January 2010

Google founders to sell 10m shares | PC Retail Industry | PCR http://ping.fm/NAxl7
The Best Way to Add Video to Your Marketing (and the Biggest Mistake You Should Avoid): A Q&A with 'Get Seen' Author Steve Garfield : Marketing :: American Express OPEN Forum http://ping.fm/YTwm6
Government IT strategy signed off � clouds and cuts ahead http://ping.fm/nI06w
Brits left cold by mobile internet � Register Hardware http://ping.fm/MlThU

Sunday, 24 January 2010

Essential Social Media Tools for the Small Business : Technology :: American Express OPEN Forum http://ping.fm/lSvpQ

Friday, 22 January 2010

HEXUS.net - News :: Apple confirms January 27th event, invites us to see its latest creation : Page - 1/1 http://ping.fm/6tKeh
Microsoft's top lawyer demands a cloud computing law � The Register http://ping.fm/UOTR0

Thursday, 21 January 2010

Google attacks used IE6 vulnerability :: HEXUS.channel - Essential IT business intelligence http://ping.fm/mikJd
Free satnav on Nokia smartphones | PC Retail Industry | PCR http://ping.fm/TCCgE

Wednesday, 20 January 2010

BT takes axe to Local Business � The Register http://ping.fm/AfMcL

Tuesday, 19 January 2010

France issues fresh warning against Internet Explorer | PC Retail Industry | PCR http://ping.fm/bMDPG
Workplace downloads put businesses at risk, says FAST http://ping.fm/iK23E

Monday, 18 January 2010

Tesco to launch in-store software publishing | PC Retail Industry | PCR http://ping.fm/Dv5ZO

Sunday, 17 January 2010

After yesterdays apperance on BBC News 24, The TCA will become regular contributers to Technology stories.

Saturday, 16 January 2010

Will be Interviewed on BBC News 24 at 8.10 on the Internet Explorer threat.

Thursday, 14 January 2010

Best Buy launches UK website | PC Retail Industry | PCR http://ping.fm/oJJdb
Record breaking DSGi results smash expectations | PC Retail Industry | PCR http://ping.fm/uapNL
Free Laptop & web access grants worth up to £528 http://ping.fm/cD2Ok
How to Save $75,000 for Your Small Business This Year : Money :: American Express OPEN Forum http://ping.fm/z0Tda
Fines of up to £500,000 for lost data http://ping.fm/bZrEL

Wednesday, 13 January 2010

iPhone apps to be given away for free | PC Retail Industry | PCR http://ping.fm/8yAES
ASAP Promo News, Digital Printing, Full colour Print, Derby, Leicester http://ping.fm/D69jw
Accountants view future roles as business IT advisors http://ping.fm/mlsxn
IT recession is unofficially over http://ping.fm/wBM06
Went skating this morning on the way to the train station, the roads & pavements in Nottingham are very bad. 'be careful out there'!
Can Intel compete in the smartphone market? :: HEXUS.channel - Essential IT business intelligence http://ping.fm/sEF1f

Tuesday, 12 January 2010

Intel welcomes free PC scheme | PC Retail Industry | PCR http://ping.fm/fIslU
Fujitsu redundancy process discriminatory claims Unite http://ping.fm/WonTB

Monday, 11 January 2010

Google becoming 'like Microsoft' | PC Retail Industry | PCR http://ping.fm/MHfHt
Intel boss talks up expansion of computing beyond PC http://ping.fm/wI0rh

Sunday, 10 January 2010

BT scraps IT Manager product and services - 06 Jan 2010 - CRN http://ping.fm/L78mt
Fresh Mindset: Facebook, Twitter becoming business tools, but CIOs remain wary http://ping.fm/fIKRC

Facebook, Twitter becoming business tools, but CIOs remain wary

Will 2010 be the year Facebook and Twitter take over the business world? The social networks are growing in popularity by the day, both for personal and business use, yet many IT and business executives remain wary of the risks posed by the online services and skeptical about potential benefits.

A number of Web-savvy CIOs are using Twitter to spread their views, engage with colleagues and discuss technology, yet a survey shows that more than half of CIOs in the United States do not allow employees to log onto social networking sites "for any reason" while they're at work. Another survey conducted in the United Kingdom found that nearly three-quarters of the top brands had no official presence on Twitter, despite the service's potential for reaching customers.

Business users are logging onto public social networking sites far more often than social networks sponsored by their employers, but attempts to block such activity simply will not work, says IDC analyst Caroline Dangson, who researches enterprise collaboration and social technologies.

As workforces become more distributed, and even office workers spend time working at home, people will use personal devices for business use and it will be difficult for IT to make blanket proclamations banning tools as widely used as Facebook and Twitter.

"This concept of trying to control or block [social media usage], it is not going to work," Dangson says. "There's going to be a divide, with some companies that shun public social networks and are fearful of using them, and some who embrace it and take the risk."

An IDC survey of 4,710 U.S. workers in October found that 34% use consumer social networks like Facebook and LinkedIn for business purposes, and 9% use microblogging sites like Twitter for business purposes. Yet many of their employers are trying to stop them from doing so.

A Robert Half Technology survey of 1,400 CIOs from U.S. companies with at least 100 employees found that 54% completely prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Nineteen percent allow social networking sites for business purposes only, while another 16% allow "limited personal use." Just 10% permit use of social networking sites "for any type of personal use."

Some brands have begun using Facebook and Twitter to reach consumers, both to promote themselves and communicate about company failures. Rackspace, for example, has used Twitter extensively to communicate with users after several power outages knocked customer services offline.

But large companies are also avoiding social networking sites in droves. New Media Age, a United Kingdom publication, analyzed the top 500 U.K. brands and found that 74% have no presence at all on Twitter, and just 10% use the site daily.

Dangson believes Facebook is a good setting for businesses to reach consumers, but that there is a greater business opportunity in Twitter, particularly in business-to-business markets, because "everything is public and open."

Twitter "is a fantastic direct marketing tool," she says. "People have opted in to follow you and follow your messages."

Others tout the potential of LinkedIn, another major social network that is business-oriented, and often used to build business relationships and find new jobs.

Users of Facebook and Twitter likely care only about the sites' usefulness, but many financial analysts have wondered how these social networks can create a compelling business model. Out of all of them, LinkedIn may have the greatest financial future, and potential to be acquired by a larger company, says Robert Armstrong, a financial analyst and senior columnist at Dow Jones Investment Banker.

Major Web properties like Google and eBay have been successful because their business model is based upon transactions, he notes. Facebook and Twitter seem to lack that advantage, but LinkedIn is centered around a pretty major type of transaction – the hiring of a new employee.

In 2010, you're likely to hear the phrase "Facebook for the enterprise." Salesforce.com recently announced "Chatter," a social-networking application that is designed for internal business use but can also incorporate content from public social networking sites by taking advantage of the Facebook and Twitter APIs. Therefore, employees can receive in the same feed a mix of private content from their bosses and fellow employees, and public content from Facebook and Twitter that is related to their jobs.

Bruce Francis, vice president of corporate strategy for Salesforce, says he doesn't know anyone without a Facebook account. Eventually, he thinks employees will develop extensive corporate profiles as well, and relationships between the public and corporate profiles will develop.
"The question we are asking everyone is 'why is it you know more about strangers on Facebook than you do about your colleagues and employees?'" Francis says. "You know who has gone to the movies, but you don't necessarily know about when one of your key sales reps has just visited a major account."

Even though many CIOs seem wary of social networking in the workplace, Francis is confident that IT executives will ultimately embrace the trend.

"I think that every CIO is looking at what's been going on with the rise of social networks like Twitter and Facebook," Francis says. "Companies are wondering, 'how can I capture that energy, that relevance, that better way of managing all the information that's important to me, how can I capture that for my company?'"

Just as in Facebook, Chatter allows people and applications to send users news in real time, but the security model will allow IT to determine what types of information employees can see. Salesforce believes this granular privacy control will help assuage concerns businesses have about the security of public social networking sites.

Friday, 8 January 2010

CES 2010: Best Buy launches PCs in joint venture | PC Retail Industry | PCR http://ping.fm/xuT6P
Flexible working achievable for SMEs http://ping.fm/8qseC

Thursday, 7 January 2010

On the way back from London, great day again - you reap what you sow!
Microsoft beats Apple to 'slate PC' announcement | PC Retail Industry | PCR http://ping.fm/Fx6LG
Could Apple's rumored iSlate tablet be another game changer? | Open Source - InfoWorld http://ping.fm/nA1pS

Wednesday, 6 January 2010

Entanet bites back at Bono | PC Retail Industry | PCR http://ping.fm/BIzsW
Finalists announced for PCR Awards 2010 | PC Retail Industry | PCR http://ping.fm/kdR62
Windows 7 breaks into business market quicker than Vista http://ping.fm/URJ2f
Google (still) pocketing dollars for free clicks � The Register http://ping.fm/O812Y
Google uncloaks the Nexus One � The Register http://ping.fm/y54IX

Tuesday, 5 January 2010

Broadmoor inmates given Wiis | PC Retail Industry | PCR http://ping.fm/3FjZ6
Nokia sues Apple again | PC Retail Industry | PCR http://ping.fm/rLwmu

Monday, 4 January 2010

Apple tablet to be revealed? | PC Retail Industry | PCR http://ping.fm/CMpWQ

Sunday, 3 January 2010

Just installing my new Netbook courtesy of the insurance company.